People-led.
Process-driven.
Purpose-bound.

It's not about investing in the next big thing; it's about betting on those who innovate with purpose and impact.

Investment Criteria

Team

Evaluate and analyze management team.

Market

Evaluate market sizing estimates
– 3 years out

Competition

Thoroughly analyze competitive landscape – innovation cycle.

Value Proposition

Does it address market pain?

Differentiation

Is it innovative and can we help to make it transformative?

Barriers to Entry

Must have sufficient barriers to entry

Funding Needs

Map out capital requirements for the next 5 years

The Parfiniti Model

What We Look for in Companies?

companies

10X Opportunities

One investment that is individually capable of returning 100% of the fund’s size. Seek out a big market and scalability.

Value Add

We invest in businesses that we understand, in industries where we can add value. We must be value added investors.

Traction

We invest in businesses at seed or Series A stage. We must be able to analyze unit economics and measure traction.

Positive Impact

In the same way we evaluate potential financial returns, we analyze, understand and track important impact KPIs.

Passion

We look for founders that truly believe in what they are doing.

Diversity

We invest in diverse teams as diversity can generate higher returns.

Experience

We seek entrepreneurs who know what they are doing, preferably those who have started a company before or have worked for a startup.

Purpose

Teams that see a problem that they feel compelled to fix There is an extra something going for a founder who starts with a mission.

Fit

Alignment between the core values and desired outcomes.

What We Look for in Teams?

teams

Capital Distribution